Our Solution

The Call Forum program engages your sales team with consistent instruction, guided practice, and critical sales dialog “know-how” towards creating more reliable, robust, and profitable pipelines.

Included in the model is a spectrum of weekly learning modalities as follows -

• Guided role-play scenarios - here’s a few:

  • How to Open a Cold Call that Creates a Conversation

  • Connecting with the Executive Assistant

  • Not Getting Trapped by Screeners

  • Delivering Voicemails that prompt responses

• Session highlight videos (summarizing Key Learnings)

• Critical skill mini-homework assignments (where the magic happens!)

• Library of innovative and expert content providing participants a deeper understanding and ability with sales skills - for instance:

  • The Criticality of ‘Tonality’ in your Conversations

  • The Type, Timing, and Cues of Asking Questions

  • How to Build Curiosity into your Outreach that Prompts a Call Back

  • Levels of Secondary Research and when Each is Important

Our weekly sessions include Q&A with our sales coaches (Hosts), along with their expert commentary and guidance on call planning, call execution, and call follow-up activities; and extensive peer-to-peer role play practice where colleagues learn how to give and receive constructive real-world feedback.

We teach the necessary skills to help navigate the buying process, uncover critical inside information, differentiate from the competition, gain agreement on next steps, and engage potential new clients in the winning value of your services and products.

Sessions are captivating, always insightful with “ah-ha!” moments, exciting and fun!

The Call Forum subscribes to the proven adult-learning methods of Learn/Perform Cycles and Peer-to-Peer Dynamics.

Throughout the course, we stress our main themes: 1) Finding one’s Voice and acquiring Equal Business Stature, 2) Understanding that selling is a Balanced Dialogue, and 3) Becoming a Strategic Thinker is critical to gaining winning results.